JURJ

Studying the relationship between Perceived Service Quality and Perceived Satisfaction towards Online Health Information: A Regression Analysis

Author: Dr.Vaishali Sharma and Ms.Mahima Gupta

Abstract: This research paper is an opportunity to put across the relatedness of respondent perceived service quality and respondent satisfaction towards online health information. It is the health infrastructure of a country which acts as the backbone in times of crisis. With rising internet and SNS culture people are resorting to finding and reading Online Health Information (OHI) and this impacts their decision making related to overall health infrastructure. OHI engages consumers through various blogs, health related websites, SNS and more. Many hospitals have their own websites for information dispersal. Consumers of this information form perception of service quality and satisfaction towards the OHI provided online. This further affects them positively or otherwise. Hence it becomes imperative to study these factors related to OHI and their relationship with each other. A survey was conducted to understand people's response towards OHI. Our universe comprises respondents from in and around Delhi NCR, India. The data has been collected through a self-constructed google form and techniques of correlation, t- test have been used through spss version 17.0 for data analysis.