JURJ

A Conceptual Study on Journey of Khadi: From a Freedom Fabric to Fashion Fabric

Author: Ms. Priyanka Raghani and Dr. Jigna C Trivedi

Abstract: Around a century ago, khadi products sprung into the Independence movement and proved to the entire world that India possessed the potency of “Swadeshi” character and does not depend on the products of west for its industrial revolution and which was possible because of our resources and strength. As India transited into a new phase of being an independent nation, the khadi spirit stood persistent as a core industry, keeping villages fervently at the heart of our expanding body of economic being. By the end of the century, khadi reached a stage, where it had entered into lives of that generation which was born post-independence and was being experimented to that array of products that possessed a sense of modernity and fashion.It had transformed itself to the changing context, it had transformed the life of consumer through a unique dual character of modernity and heritage, it had transformed India through increasing sustainability & rural productivity and it had transformed the life of those producing it and striving for self-reliance. Khadi has been thus proved as a transformational product and fabric.