Author: Samsher Thapa and Dr. Kapil Khattar
Abstract:
A hospital's service quality plays an important role in determining a person's perception during the selection of health care service. Patient expectations refer to their needs, wants, preferences, cost of service and demands. This study aims to identify the different factors that influence the patient’s perception and reason for choosing this hospital for eye care service. The study has focused on a personal profile, general information, and Patient satisfaction regarding service quality (Tangibility, Reliability, Assurance, Empathy, Responsiveness, Timeliness, and Equality) to know patients' perception. In order to accomplish this, SERVQUAL (Zeithaml, Parasuraman, and Barry 1988) model questionnaires are used. Health care providers must conduct this type of research to find out their organization's drawbacks; this method will enable them to position themselves in the prevailing competitive market.
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