JURJ

E-commerce is the most popular and preferred method of purchasing various items and services. Nowadays, traditional purchasing must take the role of e-commerce. The sole explanation for this is that clients have access to a wide range of products from all over the world at their fingertips.  The Coronavirus had a profound impact on worldwide trends. The ecommerce patterns in the coronavirus situation were investigated in this study, as well as how imminent advancement in e-commerce may effect customer behavior in the future. In this paper, a systematic analysis of E-commerce sites have been conducted. Around 62% of individuals experienced a change in their buying perception towards e-commerce sites during the pandemic. Amazon is the most commonly preferred site during COVID, followed by Flipkart. Cash as one of the highly preferred modes of payment for online shopping. These insights indicate a substantial impact of the pandemic on consumer behavior, with a notable increase in reliance on e-commerce platforms, especially for essential goods. The preference for specific payment methods and the likelihood of continuing online purchases post-COVID provide valuable information for businesses to tailor their strategies and services to meet evolving consumer needs.

Keywords: E-Commerce, COVID-19, Online Shopping, Digital platforms, Online Platform